Guangdong Katie clothing Limited company was founded in 2001 April, is a large modern clothing enterprise engaged in the research, design, manufacturing, sales in one billion yuan output value. Currently in Beijing, Shanghai, Guangzhou, Chengdu and other places are equipped with marketing center and the branch, sales network all over the various provinces and cities in the country.
A, brand overview:
Guangdong Katie clothing Limited company to implement brand strategy, has created the "family", "new family", "," the flowers sent Buongiorno "Raider", "in the 21st century," five big famous brand, product range covers women pajamas, home furnishing sportswear, casual youth clothing, lingerie, bra, maternity and women home furnishing supplies multiple series. The "new family" brand in the country the first "9 • 15 home furnishing service" won the China's ten largest home furnishing brand "senior brand" title, "send Buongiorno" brand was named Guangdong Province famous brand, this is the community and the vast number of consumers on the Katie company certainly and recognition.
two, the strength of the production
Guangdong Katie clothing Limited company has a strong production capacity, covers an area of 50000 square meters of large-scale modern factory, more than 1500 technical workers, invested heavily in the introduction of Japan, Germany, France, advanced production line, computer embroidery machine, printing equipment, clothing, computer CAD modern production facilities, and a comprehensive introduction of international business management mode, strategic project and CIS IS09001 international quality certification system. The high level of design strength, the famous designer has for many years of international brand design experience, to provide technical support for simple, strong brand fashion, comfort,coach2013夢幻新款目錄, leisure, elegant style with God that. Excellent talents, advanced equipment and modern management, is the main advantage of the company competition.
three, marketing strength:
in the product brand, the company adhere to the market oriented, product innovation as the vanguard, with excellent quality as the guarantee, the production strength dependence, leading the company in the textile clothing industry to enhance home furnishing. At the same time, also in the multi brand operation of market segmentation, the implementation of the "product differentiation, propagation differences" of the brand strategy, build really out of the ordinary strong brand image, to fully display the brand unique are colourful and brand personality charm.
in addition, we also increase the cultural marketing, service marketing, relationship marketing, event marketing efforts, strengthening the concept of total company brand marketing, through the integration of marketing to promote enterprise marketing strength,coach2013夢幻新款目錄, strengthening the competitive advantage in market.
four, the corporate culture of
Guangdong Katie clothing Limited company adhere to the human resource is the first resource strategy, vigorously the introduction of outstanding management personnel, design personnel, technical personnel, adhere to the capable, to bring peace, employing strategy Yongzhe, let people organic can do things, will work with the stage, do people have treatment. Insist to take exercise, in practice, recognition, training, into the heart, united under the unified on corporate culture, to build a good company's soft environment, >
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